Radio commercials sales pack

Client: EMAP owned local pop music radio station.
Print spec: Clear acetate covered spiral bound. Two colours (florescent orange and translucent puprle) on matt stock both sides throughout with interleaved trans trace sheets printed in metallic silver ink on one side only.
Notes:
The media pack is designed to literally interpret the brief "the item must stand out amongst competitors’ air time sales materials." The item was a major success producing more sales of airtime advertising space than ever before.